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商超行业的选择

行业背景

ZAIMEIGUODEZAIXIANLINGSHOU500QIANGBANGDANLI,80%YISHANGDEQIYEDOUSHICHUANTONGPINPAIDEZAIXIANYEWUBANKUAI,ERZAIZHONGGUO,2010NIANYINGGAISUANSHICHUANTONGQIYEDEDIANZISHANGWUYUANNIAN。SUNINGYIGOU、Kappa、LINING、YOUYIKU、LINGZHI、ZUODANNU、AIMU、JIUMUWANG、XIANGYIBENCAO、YINTAIBAIHUO、WOMAIWANGDENGCHUANTONGQIYEHUOPINPAIZAIDIANZISHANGWUSHANGDEBIAOXIANDOULINGRENZHUMU。2011NIAN,CHUANTONGQIYEDEDIANZISHANGWUJIANGCHENGZHENGTIXINGGAOSUCHENGZHANG,JIEZHUCHUANTONGSHITIDEGONGYINGLIANZIYUANHEPINPAIYOUSHI,CHUANTONGQIYEDEB2CBUFENYOUTIANRANDEYOUSHI,TAMENXUYAOZHANGWODE,SHIXIAOFEIZHEDEZAIXIANGOUWUXUQIUHEXINGWEIMOSHI。RUJIN,ZHONGGUODIANZISHANGWUZHENGCHENGXIANLIANGTIAOFAZHANZOUXIANG:PINPAIDIANSHANGHUA、DIANSHANGPINPAIHUA。

DIANSHANGHEDASHUJUSHIDAIJIJIANGLAILIN,QINGWENDIANSHANGPINGTAIDELAOBANJIJINGYINGZHEMEN: NINYOUDIANSHANGYUNYINGTUANDUIDEZHUANYERENCAIMA?NINDASUANRUHEGUANLITAMEN? NINYOUDIANSHANGXINGYEDECONGYEHEGUANLIJINGYANMA?DANGPINGJINGYANDEGUANLIFANGSHIYIJINGBUGUANYONGLE,NINGAIRUHEYINGDUINI? ZAIZHONGDUORICHANGSUOSHIDANGZHONG,NINZHIDAODIANSHANGYUNYINGCHENGGONGDEHEXINGUANJIANMA?RUHEZUODAOYUNCHOUWEIWO,JUESHENGQIANLI! MIANDUITONGXINGCANKU、JILIEJINGZHENGDESHIHOU,GAIRUHEKEXUEDIZUOCHUJUECE,XIANG“ZOU”HAISHI“YOU”? HUAZHONGJINSHANGLEYIXILIEGUANLIXITONG,CHANSHENGDEYIDADUIQIYEYUNYINGSHUJU,WOGAIRUHEZUIDAJIAZHIDELIYONGTAMEN?

电商运营要点分析

DIANZISHANGWUYUNYINGXUYAOZHUAZHUYAODIANCAINENGDADAOHAODEXIAOGUO,YINCI,WOMENZAICEHUADIANZISHANGWUPINGTAIYUNYINGSHIYAOZHUAZHUBADAYAODIAN:

1、SHANGPIN:ZAIZUODIANZISHANGWUCEHUASHISHANGPINFANGMIANYAOKAOLVSHIFOUZHIJIEJIECHUGONGYINGSHANG?MENDIANZHICHILIDUSHIFOUZUGOU?SHANGPINXINXISHIFOUNENGQIQUANBINGZUIXIN?

2、JIAGE:ZAIJIAGESHANGYAOKANZIJIDESHANGPINSHIFOUNENGJUYOUJIAGEYOUSHI?JIAGEZHENGCESHIFOUNENGLINGHUOERYOUXIYINLI?

3、CUXIAO:CUXIAOSHANGYAOKANWANGSHANGSHANGCHENGQIANTAIJIEMIANGUANGGAOWEIHETUIJIANWEIDESHEZHISHIFOUHELI?CUXIAOZIYUANHUOQUSHIFOURONGYI?CUXIAOCELVERUHENENGYOUXIAOJINXING?

4、ZHIFU:ZAIZHIFUFANGSHISHANGYAOJINLIANGFANGBIANKEHU。KAOLVHUODAOFUKUANHEZAIXIANZHIFUSHIFOUDOUZHICHI?ZHIFUDEXIJIECHULIRUYIDONGPOSJIFUKUANDEZHICHI

5、WULIU:SHANGPINPEISONGDELIUCHANGSHIBAOZHENGDINGDANCHENGGONGLVDEQIANTI,YOUQISHIXIAOJIANPEISONGHEYIDIPEISONG

6、KEFU:DUIYUKEHUSHOUQIAN、SHOUZHONGHESHOUHOUDEFUWU,YIJIDUIDINGDANDECHULIHEZHUDONGXIAOSHOUDESHISHI

7、HUIYUAN:HUIYUANZHENGCE、JIFENZHENGCEDEZHIDINGHESHISHI,YIJIQITATIGAOHUIYUANZHONGCHENGDUHEZHONGFUGOUMAILVDECUOSHI

8、TUIGUANG:MENDIANPEIHECHENGDURUHE?RUHENENGSHIXIANZUIXIAOCHENGBENDETUIGUANGXIAOGUOZUIDAHUA?RUHEDUITUIGUANGSHOUDUANJINXINGPINGGU?

解决方案

MIANXIANGDIANZISHANGWUDESHANGYEZHINENGGUANLIXITONGJIUSHIJIYUZHINENGGUANLIXITONGHEZAIXIANJUECEZHICHIXITONGXIANGJIEHEDEJICHUSHANG,JIANGZHINENGHUA、JICHENGHUA、XIEDIAOHUA、WANGLUOHUAJIZAIXIANJUECEZHICHIDESIXIANGRONGRUDAOCHUANTONGDESHANGYEJISUANJIGUANLIXITONGZHIZHONG,SHIQINENGGOUSHIYINGXIANDAISHANGYEFAZHANDEGUILVYUQUSHI,WEIJINGYINGJUECEZHETIGONGGENGHAODEJINGYINGGUANLIHUANJINGHEJUECEZHICHI。 WEILAI,DIANZISHANGWUDEJINGZHENGYINSUZHIYIJIUBAOKUOSHIFOUYONGYOUYITAOSHIYONGDESHANGYEZHINENGXITONG,SHIFOUYONGYOUYIGEQIANGDADESHUJUFENXITUANDUI,TAMENXIANGDANGYUDIANZISHANGWUQIYEMIANDEZHINANGTUAN。

销售统计

ZHANXIANXIAOSHOUJINE、SHULIANGFAZHANQUSHI,LEIOUBAOTIYUXIAOSHOUZHANBI;TONGGUOLISHIFAZHANQUSHI,LAIYUCEKEHUDEGOUMAIXINGWEI;TONGGUOZHANBILAILEJIEKEHUDEXIHAO,CONGERZHIDAOXIAOSHOUPINLEIDEFANG;TONGSHILIEBIAOJICHUJUTISHUJU,YOUYIKECHA。

专员销售

ZHANXIANZHUANYUANXIAOSHOULEIOUBAOTIYUZHANBI、ZHUANYUANXIAOSHOUPAIMING;TONGGUODUIZHUANYUANLEIOUBAOTIYUXIAOSHOUZHANBIFENXI,LEJIEMEIGEZHUANYUANDEXIAOSHOUTEZHANG;DUIZHUANYUANDEXIAOSHOUPAIXU,LAIBIJIAOGEZHUANYUANZHIJIANXIAOSHOUNENGLI;HENGXIANGHEZONGXIANGDEFENXIZHUANYUANXIAOSHOUQINGKUANG,CONGERZHENGTILEJIEXIAOSHOUZHUANYUANDENENGLI。

会员销售

ANZHAOGOUWUE、GOUWUSHULIANG、GOUWUCISHUDUIKEHUPAIXU,ZHAODAODUIWOMENYOUJIAZHIDEHUIYUAN。

商品分析

ZHANSHILESHANGPINFANGWENCISHU、GOUMAILVDEQUSHI,LEIOUBAOTIYUZHANBI,YIJISHANGPINPAIXUZHANXIANXIAOSHOUZUIHAODEtop10OUBAOTIYUHEZUIBUHAODEtop10OUBAOTIYU,CONGERJINXINGXIANGYINGDEDIAOZHENG。

编辑:admin

 
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